Haute Rack was born in San Francisco, California, as an idea to bring premium denim to the masses, offering designer brand jeans for a fraction of regular retail prices that typical boutiques charge.
Haute Rack quickly earned a reputation for delivering premium denim jeans that focus on innovative use of fabrics, fit and finishes in denim. Haute Rack also offers the finest designer labels of ready-to-wear items such as skirts, dresses, tops and accessories.
Some of the brands that Haute Rack carries are a favorite among celebrities, fashion designers and stylists. Our premium jean brands have graced the bodies of notable female stars that include Natalie Portman, Jennifer Lopez, Mylie Cyrus, Angelina Jolie and Gwyneth Paltrow.
Today, Haute Rack is an international brand with a global online presence and retail locations throughout Asia. The Haute Rack brand concept store model continues to grow around the world. As Haute Rack enters into its first decade of business, it strives to attain leadership in the premium denim industry, and continues to push fashion standards to a new level by being a hybrid concept of designer fashion and affordability.